After years of languishing and trying to figure out how to become famous in medicine, I have finally realized the key!
How did I finally reach my epiphany?
Well, one particular doctor (who shall remain nameless) has become famous in my field, as well as moderating famous around the country in the lay press, by promulgating a very specific theory for the last 20 years. Although the theory does have some validity, this doc promotes it as the end-all-be-all of the issue at hand. So much so that the doc now has published a book directed at patients who need help for their problem. When I happened upon the book’s website, I noticed a picture of the doc standing together with another physician with a very famous TV show. (I’ll let this doc remain nameless as well, but if you are a wizard you’ll figure it out…)
It was then that the light went off about the key to getting famous…
Promote your agenda by being dogmatic
Here’s how you do that:
- Speak in absolutes. Talk in black and white. Never bring up the shades of gray because that might confuse your target audience. Words to avoid include: may, might, could, and possibly. Instead choose words like: will, won’t, always, and definitely.
- Incite fear in people. Tell everyone that if they don’t follow your advice something bad will happen to you. Like inflammation or dysfunction…those are hard to disprove. Or maybe malaise, fatigue, depression, or other problems that have a hard time getting better. Then your audience will believe you, because that’s probably why they’re listening to you anyway.
- Never rely on science (“evidence-based medicine”), because only your opinion (“media-based medicine” #mbmed) counts. Studies with valid, patient-oriented outcomes are much harder to do and probably won’t prove your point. So why waste the time and money, when being charming and loud is much easier to make sure people know you’re right?
- Never admit that you don’t know. That will just show you are a failure and you will appear less god-like to the people you are trying to reach.
I’m glad that I figured that out. Now I don’t have to spend my time trying to understand and study complicated medical issues when I can just make everything fit my agenda. Whew, that’s a relief!
Oh, and this is a pretty good way to get elected to political office too.
LMAO – until I realized how true your post is!
great summary of media doctoring in all fields. I wonder if you could do a post about cyclic vomiting?
A good informative post that you have shared and appreciate your work for sharing the information.
Carl Balog MD
A doctor who fights the insurance system from the inside out and keeps it in the public view will become a legend. If a doctor had a logical solution long term solution and shared it with his patients, word could get out. Doctors know better than the average patient why the system is broken and how to fix it. 🙂
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in the 20first century many doctors are made famous through the use of public media,have we as the public placed more values on those we see on television than those who are not famous?